The Tire

THE TIRE COLOGNE: The International Leading Trade Fair for the Tire and Wheel Industry

THE TIRE COLOGNE is the world’s premier trade fair for tires, wheels, automotive services, and workshop equipment. Held in Cologne, the event brings together the global tire industry – from manufacturers and dealers to service providers and fleet operators – to showcase innovations, products, and concepts for the future of mobility.

Key topics include tires for cars, trucks, and commercial vehicles, wheels, retreading, tire recycling, smart workshop solutions, and digital services for trade and fleet management. Sustainability, automation, and new mobility trends play a central role in the exhibition and industry dialogue.

With its strong focus on business, innovation, and future-oriented developments, THE TIRE COLOGNE is an essential platform for international networking, business growth, and market expansion.